Brandi Reynolds Design

AdVection was an event that AccuWeather hosted during advertising week in New York. The goal of the event was to draw in potential clients as well as partners. 

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The name AdVection comes from "advection fog" which is fog that creates a horizontal movement over a surface. Knowing that our event name is a scientific term, our team decided that we could use this to our advantage and teach our guests about some interesting weather terms in the form of a clean dictionary style.

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Along with the name influencing the style of the designs, we also got inspired to bring weather indoors. Using the space, we created two rooms starting with the fog and thunderstorm room moving into the sun room. We used colors, sounds and lighting to create the effects and feelings of the chosen weather in each room.